Support Us
ShareTheCaregiving: a program of the National Center for Civic Innovation

The People Behind STC

Sheila Warnock

Founder, President, CEO
ShareTheCaregiving, Inc
Co-author Share The Care

Sheila has spent most of her professional life in advertising as a Consultant/Associate Creative Director with an expertise in new product development. After 30 years of dedicating her life to this profession, several profound experiences changed her life. First, she became sole caregiver of her ill mother and an emotional crutch for her best friend, Susan, who was diagnosed with cancer. By undertaking this dual role, Sheila truly experienced the tremendous burden caregivers have to endure.

In 1988, she became part of a group of 12 women (mostly strangers to each other) who came together and stayed together for the next three and a half years to care for friend Susan. The contrast of caring for someone without support to the experience of sharing responsibilities with a group proved to Sheila that this new collaborative approach to caregiving was something of immeasurable value and needed to be shared with caregivers everywhere.

As a result, she and her co-author, Cappy Capossela, documented the systems used by the group in their book, Share The Care, How To Organize A Group To Care For Someone Who Is Seriously Ill, Simon & Schuster, 1995. This system guides friends, neighbors, co-workers, and acquaintances with the roadmap for creating and maintaining a “caregiving family” to support someone they know facing a health, aging, medical issue or any circumstance were support is needed including multiple births, or grandparents raising small children.

Sheila and Cappy introduced Share The Care  to health professionals at Sloan Kettering, cancer patients at M.D. Anderson Center in Houston as well as to students of social services at New York University. They appeared on the TV Health Network and gave interviews for radio and print media including: The Washington Post, Good Housekeeping , Modern Maturity and Parade Magazine. Share The Care™ was chosen as a model by the University of Wisconsin Comprehensive Cancer Center to help women undergoing breast cancer treatment.

Read more

In January of 2002, Sheila, tragically, had to form yet another caregiver group for her co-author and best friend, Cappy, who was diagnosed with a brain tumor and died 10 months later. The result of this third personal experience led Sheila to abandon her career and create ShareTheCaregiving, Inc., a 501c3 nonprofit organization and a comprehensive award winning web site: In 2008, the organization became a Project of the National Center for Civic Innovation and currently operates under their fiscal umbrella. The mission is to improve the “quality of life” of anyone who needs support and to reduce the stress, depression, isolation, and economic hardship often suffered by their caregivers.

During 2004 Sheila revised and updated Share The Care and added 50 pages of new information and ideas pioneered by groups around the country. The second edition was cited by The Library Journal  as “One of the Best Consumer Healthcare Books of 2004.”  It also generated articles/mentions in: The Wall Street Journal, The New York Times, AARP Magazine and The Chicago Tribune. The Share The Care model is now evidence informed based on a recent research study featured in The Journal of Gerontological Social Work in 2016. To date, Share The Care™ groups have been documented in 48 states, 13 countries.

In 2008 Share The Care  was given a “Caregiver Friendly” award by Today’s Caregiver magazine. And in 2009, Share The Care’s New York City Program received an Achievement Award for “Cross-generational Caregiving” by the New York State Coalition for the Aging and the Statewide Caregiving & Respite Coalition of New York.

Sheila lectures and leads full day professional trainings throughout the US and Canada. She was the keynote speaker for Ontario’s Ministry of Health’s 2007 Aging at Home Conferences to  in Toronto attended by over 700 professionals. She is a member and has served on the Executive Committee of the NYC Family Caregiver Coalition. She is a member of the American Society on Aging, and the National Speakers Association and sat on the HealthCare Chaplaincy’s Residence Advisory Committee for a Palliative Care Campus. In 2012 Share The Care was invited by EmblemHealth to be a founding member and Co-Chair of the New York City Partnership 4 Family Caregiving Corps with a focus on corporations and working caregivers.

In 2011, Sheila was named one of 10 L’Oreal Paris “Women of Worth” Honorees for her volunteer achievements and outstanding commitment to community service. In 2013, she was named a Local Lady Godiva Honoree for her community work. Also in 2013 she was chosen as a DAILY POINT OF LIGHT Honoree for creating meaningful change in communities across America; and later that same year she received the Community Service Award from the Caregiving Outreach Ministry Empowerment. In 2015 she received the “Maggie Kuhn Award” for her work from the Presbyterian Senior Services. And most recently in 2016 was named by GOOD HOUSEKEEPING and L’Oreal Paris, one of “50 OVER 50 Women who are changing the world.”

In 2018 she was named a Caregiving Visionary by and most recently was named a 2018 AARP Purpose Prize Fellow for her work in field of caregiving/aging.

(Click here to view the awards videos on STC’s media page.)

(Click here for a PDF of Sheila’s full bio.)

Contact Sheila by email: Click here



Phyllis Califano

Administrator / Secretary / Treasurer

Read more

After spending over 30 years in the advertising industry, Phyllis has retired to the world of volunteering at ShareTheCaregiving, Inc. Phyllis was a Group Director on pharmaceuticals accounts at McCann Erickson.

Sheila Warnock and Phyllis worked together years ago at Doyle Dane Bernbach, the first advertising agency job for each of them.  After a happen-stance meeting, Phyllis decided to devote part of her retired life to assist Sheila in the back-office work for Share The Care™.

Phyllis and her husband live in the Chelsea neighborhood and are active members of their Co-op Board of Directors.

To contact Phyllis by email: click here.


Betty Himmelsbach

Office Manager

Read more

After leaving Oxford University Press Inc. where she managed the office of the CFO and the General Counsel, she found Share The Care™ where her management and organizational skills were set to good use. Much of her career was in publishing where she wrote monthly columns for McGraw Hill’s textile magazine. From a textile magazine her work life then transferred to the creative area of textile design and fabric manufacturing.

Later, years of working with the General Counsel of a TV and Radio company is now proving useful at Share The Care™ in the restructuring its systems and procedures. Living in a NORC (Naturally Occurring Retirement Community) has led to spreading the word about Share The Care™ where the response has been amazing when issues about care giving invariably arise.

To contact Betty by email: Click here

Seeking A

Social Media Coordinator

Read more

Please contact


Christie Taylor

Graphic Designer

Read more

After earning a Bachelor of Arts degree in Fine Arts at York College, CUNY, Christie Taylor began her graphic arts career as a print production designer. Her assignments included editing newsletters and magazine layouts, catalogues and commercial ads. She moved into web design and created graphics and design templates for websites and email newsletters.

Having always been enamored by the dynamics of story telling for television, Ms. Taylor designed a online magazine dedicated to one of her favorite television shows, “Moonlighting,” which starred Bruce Willis and Cybill Shepherd. Ms. Taylor independently published eleven print and online issues that ranged from 40 to 140 pages. The magazine was well received and credited as being the catalyst for ABC and Lionsgate’s decision to produce and distribute “Moonlighting” on DVD. From the success of the magazine, Ms. Taylor worked on several web design projects. She also focused a large part of her time to study television writing by attending workshops, writing spec and original scripts. She has also studied copy writing and improv comedy.

Ms. Taylor experienced the complex emotionally stressful life of being caregiver when her mother was diagnosed with the rare blood cancer Multiple Myeloma. Sadly in 2009 her mother lost her battle and in 2013 Christie’s aunt passed on from the same disease. This experience of loss drives Ms. Taylor’s interest to volunteer with Share The Care, to help increase awareness for caregivers who are in need of support. Ms. Taylor completed her original web series pilot entitled “F.P.I.: Film Private Eye”. Her online portfolio can be found at:



Claire Culbertson


Read more

Claire Culbertson has been an enthusiastic supporter of STC since 2002 when she was employed at the University of Wisconsin Comprehensive Cancer Center as an Outreach Specialist. For two years she coordinated a program to introduce the STC model to health professionals and faith communities in central and southern Wisconsin, and helped STC groups form for women with breast cancer.

In 2003, when Sheila Warnock founded ShareTheCaregiving, Inc., Claire officially joined the movement as the very first Volunteer Outreach Director.  Her main focus was to develop ways to spread the word about the STC model to communities and healthcare providers in the Midwest.

From 2003-2014, Claire worked to support family caregivers through the National Family Caregiver Support Program (NFCSP) at two of Wisconsin’s Area Agencies on Aging.  The STC model served as a valuable resource and compliment to her efforts.

In 2011 Claire was named the NFCSP Special Project Coordinator for the Greater Wisconsin Agency on Aging Resources (GWAAR), an Area Agency on Aging serving 70 Wisconsin counties.  Claire led the first STC Stations pilot program and trained professionals to be Station Managers so they could provide information and support to family caregivers and friends who wanted to form a STC team.  When she resigned in 2015, to relocate with her husband to Oregon, there were 15 STC Stations throughout the state.

Building on those STC Stations, the Wisconsin Department of Health Services received a 3-year-grant from the Federal Administration for Community Living to develop additional Stations and training with a goal of using STC specifically to support people with dementia who are living alone.  The Greater Wisconsin Agency on Aging Resources was awarded the contract to develop and implement the program in 2015.

Today, Claire continues with her passion by introducing STC in her new community–specifically with an ecumenical group serving multiple faith communities, and through Volunteers-in-Action–a program of the local Providence Hospital system.

Kimi Chun

Hawaiian Islands

Read more

Kimi Morton Chun lives in Honolulu, Hawaii as a fitness trainer and manager at Egan Inoue’s Fit Body Bootcamp, an instructor at Happiness University, and a lifestyle blogger ( dedicated to “body and life optimization.” Kimi is a proud Share the Care volunteer and has helped many families over the years to set up Share the Care groups to provide quality of life, not just for the patient, but for the entire family.

Kimi’s experience with Share the Care began in 2002, when her mother-in-law, local artist Peggy Chun, was diagnosed with ALS. In 2003, Peggy’s sister and best friend presented the Share The Care™book to the family and soon after Peggy’s group “Peg’s Legs” was born. Kimi developed and managed this group of volunteers that grew to include over 100 participants over the 5 plus years of Peggy’s illness. Kimi served as a leader for “Peg’s Legs” while simultaneously running Peggy’s art business, and raising a family.

Peggy captured the “spirit of aloha” in her paintings and thrived on sharing her love of the islands (and life!) with the world. Even through her six-year battle with ALS, Peggy continued, with the help of her Share The Care™ group, to live a full and creative life, inspiring those around her with her courage, passion, and sense of humor in the face of adversity. (See DVD and Q & A with Kimi under SHARE YOUR ADVICE on this website)

Because of this profound experience, Kimi’s passion for helping and supporting other families facing similar challenges continues. She has worked closely with The Muscular Dystrophy of Hawaii, the local MDA ALS Support group, the ALS Association, ALS Therapy Development Institute, and ALS Ohana. Kimi has assisted many families in developing their own Share The Care™ groups and is invited regularly to speak about the model and her experiences with Peg’s Legs.

Contact Kimi Chun by email: Click Here



Steve Lance

Board Chairperson

Read more

Three-time Emmy Award winner Steve Lance is the co-author of “The Little Blue Book of Advertising,” “The Little Blue Book of Marketing” and “Breakthrough!”  He is a partner in PS Insights and travels across the country training and lecturing on branding, marketing and advertising.

In a distinguished career in advertising, Steve was creative director of NBC, Della Femina, Travisano, Sherman & Olken and Backer & Spielvogel.  He has written some of the most memorable lines in advertising, including Explore Your World (Discovery Channel); NBC Proud As A Peacock and Othello: A Minute To Learn, A Lifetime To Master.  He also conceived the format for The More You Know and wrote the first 17 spots for that campaign.

Steve has been a member of the Board of Directors of The Copy Club of New York; a guest lecturer on promotion and advertising at universities, clients and advertising clubs across America; a guest professor at the University of Connecticut and Purchase College; and author of “The 49th Annual of Advertising, Editorial & Television Art and Design.”  He’s the proud father of two sons and volunteers for Habitat For Humanity and Project Return.

Arlene Jacks


Read more

Arlene spent 30 years working for key executives in high profile corporations from the advertising industry to the publishing world before transitioning into a whole new career in 2012.

Arlene now puts her enthusiasm and skills to work as a Talent Agent (Northeast Region) for BiCoastal Productions where she books artists into venues throughout her territory.  She negotiates and liaises performance contract terms between the artist, the venues, buyers and promoters.

During her 16 years in Creative Services and Account Management at the McCann-Erickson advertising agency, Arlene worked on many of their well-known accounts such as Coca-Cola, L’Oreal, The Miller Brewing Company, and The New York Racing Association.

Arlene left McCann-Erickson to try the client side, moving to RJR Nabisco where she began her career in event marketing. She eventually moved to a position at Millsport, Inc. where she assisted in coordinating promotional events for such major clients as Visa, Pepsi-Cola, Reebok, and American Airlines

She also served as Assistant to the President/Event Coordinator for Oxford University Press where she was responsible for the planning and execution of the company’s numerous corporate events that brought together management personnel from many of Oxford’s overseas offices. She was also responsible for the management of Oxford book-related events.

Arlene is an active volunteer for the New York Blood Center organizing blood drives at various venues. Prior to joining the board of directors of ShareTheCaregiving™ , Inc., Arlene was an active participant on the Events Committee and instrumental in pulling together the suppliers and locations needed for the organization’s first awareness event.

An avid theater-goer, she has been a strong supporter of Broadway Cares, as well as PBS and The Central Park Conservancy.

Eileen Rogers Brady


Read more

Eileen has worked in the advertising industry for more than 25 years, first as a Producer of TV commercials for ad agencies McCann-Erickson and Doyle, Dane, Bernbach, and currently as a partner and Executive Producer for Mathew Brady Films in New York.

She and her husband, director Mathew Brady, produce TV commercials for clients like M&M Mars, Smirnoff, Subway Foods, Hershey, Seven-Up and Jack-in-the-Box, specializing in up-close food photography.

Eileen has served as a volunteer at Hutzel Hospital in Detroit, where she was responsible for reinstating their Pediatric Volunteer program. In New York City, she volunteered at Bellevue Hospital’s Pediatric Ward, working primarily with infants born addicted to drugs, and with HIV positive infants and toddlers. A great number of these children are the “boarder babies” — babies who live in the hospital because their parents are often incarcerated or unable to care for them because of problems like drug addiction or histories of abuse. These are the children who need to be loved, to be held and soothed and played with … things the otherwise caring staff does not have time for.

When she is not filming commercials Eileen serves on the Advisory Council of the Double “H” Hole in the Woods Ranch, one of the Hole in the Wall Camps founded by Paul Newman. Their mission is to help advance the purpose of providing children living with a critical illness an outdoor Adirondack adventure. Her responsibilities involve anything from helping to heighten public awareness of the Ranch’s important mission to working in the stables and introducing the children to the baby animals.

Eileen was a part of the first Share The Care™ group, Susan’s “Funny Family”, with Sheila Warnock and Cappy Capossela. In 2002, when Cappy was diagnosed with a brain tumor, Eileen was a member of her group, lovingly named “Cappy’s Brain Trust”.

Richard (Rick) Kendall

Read more

Rick has been in the fluid power business all of his adult life. He had previously worked in a family owned business for over 20 years in the Boston area, bringing new markets and products to the company. He has been involved with hundreds of technical applications in the fluid power arena that support the industrial, plastics, pulp and paper, machine tool, mining, military, marine, entertainment, agricultural and oilfield markets. He has published articles in Machine Design and Hydraulics and Pneumatics magazines.

His move from New England to Houston, Texas in 1992 shifted his expertise to the oilfield market, primarily on safety oriented products for drilling activities worldwide. His position as Executive Vice President of Accumulators, Inc. has allowed him to consult and design specialty products for use on all land, offshore and subsea drilling rigs.  His expertise in the hydraulic accumulator market has provided his company with valuable application skills and a reputation in the oilfield market as the premier manufacturer for the design, application and manufacturing of accumulators worldwide. Richard has presented many seminars to drilling contractors on the application of high pressure accumulators for offshore drilling technologies in Texas and Louisiana.

Rick has served on several boards in an advisory capacity for more than 25 years; Abilities, Inc., Albertson, NY, The University Club of Houston; The National Council for Northeastern University in Boston,  and on a more of a community effort, The Roudenbush Community Center in Westford, MA. He is an active participant in the Anti Defamation League, as well as several industry associations.

Richard and his wife Nancy enjoy spending time with their 5 grandchildren;  He enjoys films, cooking, photography, sports and high technology products.

Ginger Witt

Read more

Ginger Witt is the Director of Broadcast Business Affairs and Associate Producer at the largest theatrical agency in the country, Serino Coyne. She oversees all union talent negotiations and issues for a large roster of Broadway shows (Aladdin, The Lion King, The Book of Mormon, Jersey Boys, Mamma Mia, Wicked, among many others). She is also called upon to produce TV and Radio commercials for the very same shows.

Stemming from her passion for acting Ginger has also been very involved with her local theatre group, Douglaston Community Theatre, considered the oldest community theatre in Queens.

Alene Hokenstad, MSSA

Read more

Alene Hokenstad, MSSA, is Senior Director at IPRO, a non-profit organization that provides health care surveillance and quality improvement services under contract with the Federal government and 33 states. Ms. Hokenstad directs IPRO’s largest contract, which assists New York State in expediting implementation of health care reform initiatives. She oversees an interdisciplinary team 100 professionals who provide operational and technical assistance to four state agencies, and subcontracts for financial consultation and training to 250 health and social service providers.

Ms. Hokenstad is a subject-matter expert in long term care policy and program design. She formerly served as Project Director at the United Hospital Fund, a research and philanthropic organization, and as Assistant Director for Health and Human Services in the Mayor’s Office of Operations in New York City. Ms. Hokenstad is an experienced project manager and facilitator with expertise in service-delivery redesign demonstrations, group work, mediation, and focus groups. She has commissioned several quantitative research studies and is the lead author of a series of research and policy papers on home and community-based services.

As a board member of SharetheCaregiving, Inc., Ms. Hokenstad’s primary role is to assist the organization in establishing an evidence-base that will support broad scale program expansion, and thereby contribute to its mission of reducing caregiver isolation and enhancing the quality of life for people with chronic illnesses.

Ms. Hokenstad holds a Master’s Degree in Social Administration from the Mandel School of Applied Social Sciences at Case Western Reserve University in Cleveland, Ohio, and a Bachelor’s Degree in Psychology from Kalamazoo College in Kalamazoo, Michigan.

Phylliis S. Quinlan, PhD, RN-BC

Read more

Phyllis is a registered nurse with over 35-years experience. She is also a nurse entrepreneur and president of MFW Consultants To Professionals. As a personal/career coach, Phyllis specializes in the unique needs of nurses and other professional/family caregivers. She is devoted to working with clients struggling with the emotional impact of Compassion Fatigue, the challenges of career transition or those trying to maintain their joy in being a professional caregiver.

She is sought after as a lecturer and known for delivering compelling Keynote speeches across the country. Phyllis is the career coach for several professional healthcare organizations including the Association of Perioperative Nurses and the Colorado Hospital Association. She has been named to the outstanding list of coaches serving the American Hospital Association.

She is the author of two books: Rediscover the Joy of Being A Nurse and The Delicate Balance: A Mindful Approach to Self-Care for Professional & Family Caregivers and is very active on social media advocating for caregivers.

Karen Chaikin

Read more

Karen Chaikin is a corporate affairs professional with extensive experience developing and managing public programs to address societal concerns.  During her tenure at Philip Morris USA Youth Smoking Prevention, Karen helped develop, launch and manage a retail education program to educate retailers on how not to sell cigarettes to minors.  She also managed a portfolio of grants to youth serving organizations and parenting programs to build resilient kids.

While at EmblemHealth for 12 years, Karen continued her corporate philanthropy work while supporting their Care for the Family Caregiver Initiative, facilitating internal and external communications and producing a series of materials including its flagship booklet “A Place to Start” along with a series of tip cards including one for Share the Care.

During her tenure at EmblemHealth and Philip Morris USA, Karen built meaningful relationships with trade associations, regulatory agencies and community based organizations to attain mutual objectives and affect change.

As a former family caregiver, Karen understands the relief and comfort a care team can bring to the family caregiver.  She is committed to helping others uncover support amongst their own network of family and friends to help alleviate the stress and allow for the spiritual aspect of caring for a loved one to emerge.

Mary Manning

Read more

Mary has more than twenty years of Marketing experience in the U.S. and overseas in the fragrance and cosmetics industry. From 1979, until she started her own Marketing and Marketing Research Agency at the end of 2000, she was responsible for strategic marketing and new brand development for Coty worldwide, where she headed conceptualization, product development and the introduction of such market-leading fragrances as Stetson, ! ex•cla•ma•tion, Vanilla Fields , Adidas and Esprit. Prior to Coty, Ms. Manning held positions in International Marketing at Revlon, Fabergé and Yardley as well as in Market Research at Beecham U.K.

As President of Manning Associates and a newly formed partnership, SilkRoute Strategists, Mary has continued to dedicate herself to new products helping clients from both the Domestic and International Beauty and Fashion industries develop their marketing strategies for long term growth. Mary believes in the power of consumer dialog and always seeks to help her clients understand the consumer mindset before embarking on the brand building strategy, Forging the necessary emotional connection between brand and customer is critical to any business and even more so in this consumer driven economy.

Mary has served as an officer on many industry boards, including Advertising Women of New York Foundation Board, Cosmetic Executive Women Trade Board, Fashion Institute of Technology’s Masters Program in Cosmetic and Fragrance Marketing, as well as the Board of Share the Caregiving. She has been instrumental in eight Fifi wins for Coty, been named YWCA woman of the year while at Pfizer as well as receiving the New York City Hometown Hero Award for charitable efforts. She is an industry event speaker and an adjunct professor at F.I.T. in Marketing/Market Research.



Nigel Morgan

Read more

Nigel D. Morgan, Chief Financial Officer, Ventura Associates Int’l LLC

Nigel is the Chief Financial Officer of Ventura Associates Int’l LLC.  He came to the United States from England as a newly qualified Chartered Accountant to work in Pop Group Management with Jimi Hendrix.  He spent time in Hawaii working in the Tourism industry for Roberts Hawaii Tours.  For the last 30+ years has been living in New York City with his wife Louise Mak, working in Advertising and Sales Promotion, first with Advertising to Women, then Partners & Shevack and now Ventura Associates where he is responsible for all things financial.

Nigel is a member of the National Cabinet of Guideposts Foundation, an organization founded by Ruth and Norman Vincent Peale, and a member of Marble Collegiate Church where Dr. Peale was the Senior Minister and served for 52 years.

He is an active member of the Marble Men’s Ministry and has served on the Ministries Council and the Stewardship Committee. Members of the Men’s Committee have experienced in their families serious illness and death and the Share the Care model has been most helpful in dealing with these various situations.

He and his wife enjoy staying active playing tennis and travelling (family in England and Hawaii).

Fay Radding Mascioli, M.A., R.N.

Read more




Marc Ballin

Read more

Marc is a founder/senior partner of Rubin & Bailin, LLP, has been engaged in the practice of entertainment, media and corporate law in New York and California for forty-two years. In addition to his activities as senior partner of Rubin & Bailin, LLP, Mr. Bailin is also the co-founder/co-manager of W Financial Fund, LP, ( a fund which originates and services a portfolio of special situation short term bridge and Mezzanine mortgage loans to real estate developers.

Marc received a B.A. from Yale University; an M.B.A. from the Columbia University Graduate School of Business and attended New York University and Boston University Schools of Law (J.D.). Mr. Bailin is admitted to practice in New York and California.

Marc has, since 2000, served as a member of the Board of Directors of New York City Industries for The Blind, a non-profit manufacturing facility dedicated to the gainful employment of blind and partially sighted workers. NYCIB has recently merged with and become a part of Alphapointe, of Kansas City ( which continues to operate NYCIB’s Queens facility. Marc was proud to represent Cappy Capossela in her career in advertising and was a member of Cappy’s Brain Trust.

Dr. James Cleary

Read more

James Cleary is Associate Professor of Medicine, Medical Oncology Section; Director of the UW WHO Collaborating Center for Policy and Communications in Cancer Care After receiving his medical degree from the University of Adelaide Medical School, South Australia, Dr. Cleary did his Internal Medicine Residency and Oncology fellowship at the Royal Adelaide Hospital and three years of research in opioid pharmacology at the University of Adelaide.

Dr. Cleary is co-chair of the American Pain Society’s Cancer Pain Guidelines. He is a Master Facilitator for the Education of Physicians in End-of-Life Care Program (EPEC). He has led training sessions over 6 years, educating more than 1000 physicians throughout the United States. He serves as a North American Editor of Palliative Medicine, the Research Journal of the European Association of Palliative Care. In 2004 he assumed the presidency of the American Academy of Hospice and Palliative Medicine (AAHPM).

It is as a Faculty Scholar of the Soros Foundation’s Project on Death in America, that he continues to develop and implement educational initiatives in palliative care for faculty, residents, and medical students within the UW Health System and UW Medical School partners throughout Wisconsin, particularly HospiceCare Inc.

Margot Dishner

Read more

Margot earned her bachelors and masters degrees in journalism with a focus on advertising from the Medill School of Journalism at Northwestern University.

She enjoyed a long and successful career in advertising, rising to Senior Vice President, Management Supervisor at Dancer-Firzgerald-Sample, Inc. in New York. Extensive experience with some of the most sophisticated marketers in the United States provided a broad background for her current work as a small business consultant at SCORE in San Francisco.

Margot served the Sierra Club in numerous capacities, including as a member of the Executive Committee in the San Francisco region. She has been a volunteer small business counselor for SCORE since 2000.  Committed to supporting families and friends of those facing serious and terminal illness, Margot applies this broad scope of experience in business and service to Share The Care™ .

A close friend of Cappy Capossela’s, Margot was a sounding board for her as she wrote Share The Care™ and was a member of “Cappy’s Brain Trust”.

Fran Heller

Read more

Fran is a high-energy, nationally known marketing executive, agency founder, creative dynamo and effective team leader with extensive senior level contacts at Fortune 500 corporations and major advertising, marketing, media and Public Relations agencies.  She has over 30 years experience in the development of award-winning integrated marketing programs and campaigns.

Fran currently leads an entrepreneurial marketing and strategic business development consulting practice and brain trust she founded in 2004 called Insights & Ideas Unlimited — a virtual collective featuring a number of the best and brightest strategic and creative thinkers across the spectrum of marketing communications disciplines and tactical applications.  Since the inception of Insights & Ideas, Fran has successfully completed a number of exciting projects including:  the Business Plans to launch an innovative new HBA category-killer, a unique experiential retailing concept, an expansion model for a service-oriented marketing communications company, a media-driven fitness enterprise and a unique healthcare business; annual planning for leading eye care and vitamin brands; shopper marketing programs for a major CPG manufacturer; partnership marketing for fitness-related digital media products; sponsorship strategy for a digital media company, a performing arts festival, touring companies and branded entertainment properties; and integrated branded entertainment programs whose key components include the creation/development of nationally broadcast cable television shows.

Prior to insights & ideas unlimited, Fran served as: Senior Vice President and Managing Director for Promotions & Events at the direct marketing division of Young & Rubicam; Managing Director of the New York office of Flair Communications, a Top Five US promotion agency; President and Executive Creative Director of Heller & Cohen, the promotion marketing agency she founded that was consistently in the Promo 100 and was the first agency of its kind in the US to have its own Internet website.

Fran is a cum laude graduate of Cornell University’s School of Arts and Sciences and holds a Fitness Instructor Certification from Marymount College.  She was a close friend of Cappy Caposella and was an active member of “Cappy’s Brain Trust”.

Eileen Hoffman, MD, FACP

Read more

Dr. Hoffman is an internist with a specialty in women’s health—integrating medical, psychiatric and non-surgical gyn care – seeing and working with the whole person.  She is particularly involved in the psychosocial context of each patient – whether it is a well woman or someone with caregiver stress or an elder w/o support.  She helped Share The Care get started and has watched its amazing growth with great pleasure. Dr. Hoffman has a private practice- working with every aspect of patient care, whether it is preventive health, illness, family stress, or for being the patient’s advocate in the health care system. Her current focus is on creating health while the body is still able to correct abnormalities before they become fixed into chronic conditions.

She has published widely in women’s health and has been a medical educator. Most recently she was on an advisory board to the National Board of Medical Examiners evaluating the doctors’ licensing exam for its adequacy in sex and gender medicine.

Dennis Spring

Read more

Dennis began his career at what was then the largest public relations database marketing company anywhere. The company had offices in more than 8 U.S. cities and London. The company served over 2,000 corporate PR departments and firms. He was promoted numerous times and rose to the title of VP/Marketing & Client Relations.

After many years on the marketing communications side, Mr. Spring decided to enter the public relations search profession. In 1980, Spring Executive Search, Inc. was founded in New York. The name of the firm was later changed to Spring Associates, Inc. to better reflect the firm’s expanded consulting services which included: communications audit, mergers and acquisitions, client/agency review and PR agency selection.

Mr. Spring has served on the Management Boards of the New York chapters of the IABC, The Publicity Club, and the International Committee of the PRSA. He has spoken before many professional communications groups and authored a chapter in the book entitled Choosing & Working With Your Public Relations Firm on the subject of the PR Agency Search & Selection Process based on a comprehensive agency search for the Sony Corporation of America.

On the journalistic side, Mr. Spring has been a contributing editor to such publications as PR News and the Public Relations Journal. He was a regular columnist for 3 years for the newsletter PR Business and was a regular columnist writing about PR Careers in Jack O’Dwyer’s monthly publication, Public Relations Services for 7 years.

Mr. Spring is a decorated combat veteran who served in the Vietnam war and rose to the rank of sergeant. He received a Bachelor of Arts degree in English literature from Brooklyn College. He resides in New York City with his wife Penny and son Evan.

25-STClog STC Menu